Fundraising is tricky for introverts. Well let's be honest, most things involving other people are tricky for introverts.
When I decided the best way for my project Naked Prayers to move forward was through a Kickstarter, I started losing sleep. Then when I did the math and realized I would need $20,000 to do the job well, I hyper-ventilated.
$20,000. If everyone gave $25 (which in my mind would be more than generous), I would need 800 people to contribute. Unfortunately that's 800 people more than I feel comfortable approaching.
If not for my husband Mark, I probably would have given up. But thankfully, he didn't let me. And this is why I'm so glad he didn't:
1. Creating with a community is oh-so-much better than creating alone. One of the biggest lessons I learned form releasing my first album was the value of community. Making every single decision on my own and having no one to celebrate little victories with was awful; I never want to do that again.
2. Doing a Kickstarter helps you define what your project is about. You learn to crystalize your project into one sentence. One image. One video. At the end of my Kickstarter, I had such a better idea of what Naked Prayers was all about.
3. Putting a Kickstarter together makes you take yourself and your work more seriously. Most artists don't take themselves seriously enough. We just don't. We second-guess our worth and talk ourselves out of taking courageous steps. Putting Naked Prayers together on Kickstarter forced me to see myself as a legitimate entrepreneur, with a valuable product to offer. I'm still reaping the benefits of this newfound perspective.
Running a Kickstarter is one of the scariest, but most rewarding things I've done in my professional career. Thank God for pushy husbands who don't take no for an answer.